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Mistakes Make Magic


Jan 21, 2020

On this episode of Mistakes Make Magic, we're featuring Holdfast's visionary Matthew Swaggart. Timing is everything in life. For Matthew, his timing couldn't have been more perfect for the invention and creation of the Holdfast product line.

If you've ever seen a photographer wearing those harness-like leather straps at a session or event, Swaggart is responsible for the aesthetic and creation of this design. What started as two belts fastened together turned into a product that has revolutionized how photographers handle and carry their gear.

In this episode you'll hear all about:

* Why timing is important

* What to do when competition creeps in

* How to protect your design and your brand 

* Where Holdfast employs all its workers 

* How to trust your intuition when you see a need for a product

* Realizing a vision